In business, a rainmaker is a person who brings in new business and wins new accounts almost by magic. It means generating substantial new business or additional cash flow from sources sometimes outside established business channels, sometimes by connecting with people in non-traditional or hidden markets, and sometimes by prompting current clients to spend more money. At Cervius Medical we are rainmakers. We enjoy generating new ideas with our customers and see them grow into great business relations and mutual benefits. The origin of the business sense of rainmaker may be an allusion to the Native American practice of dancing to encourage to bring forth the rain necessary for growing crops.